Inside Distribution :: White-Label Marketplace

Turn your traffic into commission revenue.

DPanda provides a white-label e-commerce marketplace and ONDC buyer app for any website or app that wants to monetize its traffic — selling curated products and brands, running brand coupons, showing Google Ads, and more. We handle fulfilment, support and payments. You collect the commission.

1,700+brands in the catalog
50+EMI options for resellers
Zeroinventory or fulfilment for you

Want to see it in action first?

Browse a live sample marketplace and brand list at shop.dpanda.in before you talk to our team.

Three Ways to Plug In

Built for traffic owners, financial platforms, and brands alike.

Whichever you are, the marketplace is the same underlying infrastructure — configured differently depending on what you're trying to monetize.

Websites & Apps With Traffic

Monetize traffic you already have.

If you run a website or app with an audience, DPanda helps you turn that traffic into commission revenue — without becoming an e-commerce operator yourself.

  • 01Build a web-based marketplace that integrates into any digital interface — your site, your app, your domain.
  • 02Customer support — DPanda fields the queries, not you.
  • 03Order fulfilment, handled end to end.
  • 04Payment gateway and settlement to brands — you're never in the payments loop.
  • 05Catalog published to Google, to help you pull in more organic traffic and acquire new users.

Layer in brand coupons, Google Ads, and curated brand drops on top — DPanda pays you commission throughout.

See it live

A sample marketplace and full brand list is live at shop.dpanda.in — browse it before reaching out, so you know exactly what your own integration could look like.

BIN locking, configured for you

Show exclusively your own card or payment instrument at checkout — not every option on the network, just yours.

Banks, Fintechs & NBFCs

A marketplace that promotes your own instrument.

If you run a banking or fintech app, DPanda can configure the marketplace to work specifically in your favour, not just as a generic storefront bolted on.

  • 01A platform that shows your payment instrument exclusively at checkout — BIN locking, configured to your card or instrument.
  • 02Brand-funded subvention, configured and run as promotions to help you acquire new users.
  • 03Reward-point redemption built into the marketplace — your users redeem accrued points, and earn more with every purchase.
Brands & Resellers

A web presence, plus 50+ ways to finance the sale.

If you're a brand or reseller, DPanda helps you build a direct-to-consumer presence and gives high-value products a financing edge no single checkout provider matches.

  • 01Help building your own web presence — a real storefront, not just a marketplace listing.
  • 02Selling and promotion across multiple platforms at once, instead of managing each integration separately.
  • 0350+ EMI options on high-value products — more than any single checkout or payment gateway offers on its own.

50+ EMI options, one checkout

No single checkout or payment gateway provider matches this — DPanda routes high-ticket purchases across the widest EMI option set available to a reseller today.

How It Works

From integration to your first payout.

01

Tell us your traffic

Website, app, banking platform, or brand — we scope the right configuration.

02

Marketplace build

A white-label storefront or ONDC buyer app integrated into your interface.

03

Catalog & promotions

Curated brands, coupons, subvention or BIN locking configured as needed.

04

Go live

DPanda handles fulfilment, support and payment settlement from day one.

05

Get paid

Commission flows to you on every sale, automatically.

Common Questions

What partners usually ask before going live.

How can a website or app monetize traffic with a white-label marketplace?

DPanda builds a web-based marketplace that integrates into your existing site or app, stocked with curated products and brands. You earn commission on every sale, and can layer in brand coupons, Google Ads, and a published catalog to pull in more organic traffic — DPanda handles fulfilment, customer support and payment settlement to brands throughout.

Can a bank or fintech app show only its own payment instrument at checkout?

Yes — this is sometimes called BIN locking. DPanda can configure the marketplace checkout to exclusively surface a specific bank or fintech's card or payment instrument, rather than showing every available option.

What's brand subvention and how does it help acquire users?

Brand subvention is when a brand subsidises part of a discount or EMI cost to drive sales through a specific channel. DPanda can configure brand-funded subvention and promotions for a bank or fintech's marketplace, turning it into a user-acquisition tool rather than just a cost centre.

How many EMI options can a brand or reseller offer on high-value products?

DPanda can route a single high-value checkout across 50+ EMI options — far beyond what a typical single checkout provider or payment gateway offers, which usually caps out at a handful of lender tie-ups.

Where This Leads

Distribution, financed and fulfilled, in one place.

Every sale through your white-label marketplace can be upsold with EMI at checkout, financed through LOS, and tracked through catalog analytics.

ONDC Network White-Label Marketplace (you are here) 02 · Checkout & EMI LOS · Lending
Start Monetising Traffic

Tell us about your platform.

Whether you're a website, app, bank, fintech, NBFC, brand or reseller — tell us a bit about what you run, and our partnerships team will scope the right setup.

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