ONDC (Open Network for Digital Commerce) is a government-backed open network that lets sellers list once and be discovered by shoppers across many independent buyer apps, instead of being locked inside a single marketplace.

What is the difference between an SNP, a BPP, a BAP and a TSP on ONDC?

A Seller Network Participant (SNP / BPP) represents sellers and their catalogue on the network. A Buyer Network Participant (BAP) is the buyer-facing app shoppers use. A Technology Service Provider (TSP) builds the software that powers either side. DPanda is a registered SNP and also acts as a TSP building buyer apps for publishers.

Do I need a separate ONDC integration if I already use Shopify?

No. DPanda's ONDC distribution is bundled into the same Shopify, WooCommerce or Magento plugin that enables its other services, so there is no separate ONDC-specific integration to build or maintain.

How long does ONDC onboarding take with DPanda?

Most brands go live across ONDC buyer apps within about five days of catalogue handoff, because the SNP registration, taxonomy mapping and fulfilment routing already exist.

ONDC 101 :: A Plain-English Guide for Brands & Publishers

The basics

What ONDC actually changes.

The Open Network for Digital Commerce is a government-backed initiative that unbundles online retail. Instead of every seller being trapped inside one marketplace's walls, ONDC lets a seller list once and be discovered by shoppers across many independent buyer apps at the same time. Buying, selling and the technology in between become separate, interoperable roles — which is exactly why a brand's choice of who onboards them matters.

Who's who

Registered participant, reseller, or technology provider?

"ONDC enablement" gets sold by very different kinds of company. The difference decides who is accountable for your catalogue, your orders and your money.

The direct route

Registered SNP

Holds its own Seller Network Participant registration with ONDC and is directly accountable for the seller application, catalogue digitisation and payment disbursal.

The middle layer

Reseller

Sits on top of someone else's SNP registration. Your listing and order flow run on infrastructure they don't operate — and can't be fully accountable for.

Where DPanda sits

SNP + TSP, both sides

DPanda is a registered SNP for sellers and a Technology Service Provider building buyer apps for publishers — direct accountability on supply, direct reach on demand.

Glossary

The acronyms, defined once.

ONDC: Open Network for Digital Commerce — the open network that lets sellers and buyer apps transact across a shared protocol.
SNP / BPP: Seller Network Participant (a.k.a. BPP) — represents sellers and their catalogue on the network. DPanda is a registered SNP.
BAP: Buyer Application — the shopper-facing app or site where products are discovered and ordered.
TSP: Technology Service Provider — builds the software that powers a buyer or seller participant. DPanda acts as a TSP for publishers.
Buyer app: A live BAP such as Bajaj Markets, Hamara Mall, My Store or Digihaat where DPanda's brands appear.
Subvention: A brand- or lender-funded discount on financing cost, used to make EMI or an offer more attractive at checkout.

FAQs

What brands ask before joining.

What is ONDC, in one line?

An open, government-backed network that lets you list your catalogue once and be discovered by shoppers across many independent buyer apps — instead of being locked inside a single marketplace.

What's the difference between an SNP and a reseller?

An SNP holds its own registration with ONDC and is accountable for the seller application, catalogue and payments. A reseller layers on top of someone else's SNP. DPanda is registered directly, so your listing and order flow run on infrastructure we operate and answer for.

Do I need a separate ONDC integration if I'm on Shopify?

No. ONDC distribution is bundled into the same DPanda plugin for Shopify, WooCommerce or Magento that enables catalog analytics and broader distribution — there's no separate ONDC-specific integration to install or maintain.

How long does onboarding take?

Most brands go live across ONDC buyer apps within about five days of catalogue handoff, since the SNP relationship, taxonomy mapping and fulfilment routing are already built.

What does it cost?

Onboarding, catalogue digitisation and catalog optimization are free. DPanda earns a thin cut on transactions across the rail, not on setup or a monthly panel — see the pricing page for the full comparison.

When do I get paid?

DPanda reimburses on shipment confirmation — the moment the courier picks up — rather than waiting for delivery or gateway settlement, so your working capital isn't locked for the full cycle.

Still have questions?

Talk to an onboarding specialist.

Tell us about your brand or platform and we'll walk you through exactly how ONDC works for your category — no obligation.

ONDC, in plain English.