Pricing :: For Brands & Sellers

Free to onboard. Paid the day you ship.

Most ONDC enablers charge ₹25,000–₹2,00,000 to get you listed, then a monthly panel fee, then make you wait for delivery and gateway settlement before you see the money. DPanda flips all three: zero onboarding, catalog optimization included, and reimbursement the moment your order ships.

₹0onboarding & listing
On shipnot on delivery
No panelruns on your store
One-time cost to join
₹0onboarding, catalogue & optimization
Setup / listing fee₹0
Monthly panel fee₹0
Catalog optimizationIncluded
Reimbursement triggerOn shipment
Why it's free

₹0 isn't a trial. It's the model.

DPanda earns when you sell — a thin cut on transactions across the rail, plus the lending and checkout economics behind it. That only works if getting on board is effortless, so free ONDC onboarding is the model here, not a promotion — we removed every fee that sits between a brand and its first order. "Free" here means the setup work other enablers bill you for is work we do because it makes the rail more valuable. New to the network? Our plain-English ONDC guide covers the basics.

Catalogue digitisation

We map your SKUs into ONDC taxonomy and attributes — the exact step CostBo and others charge a one-time setup and training fee for. On us.

Catalog optimization

Titles, imagery and attributes tuned for discovery, plus bounce-rate signals that tell you which SKUs deserve ad spend before you commit budget.

Live in days, not quarters

The SNP registration, taxonomy mapping and fulfilment routing already exist. Most brands go live across buyer apps within about five days of catalogue handoff.

Working capital :: Faster reimbursement

Get paid when you ship — not when it's delivered.

On most marketplaces, your money is locked twice over: once while the parcel is in transit, and again while the payment gateway settles. For a growing brand, that's capital sitting idle for a week or more on every order. DPanda reimburses on shipment confirmation — the moment the courier picks up — so your cash comes back in and funds the next batch of inventory instead of waiting on someone else's cycle.

The usual cycle

Cash locked until delivery & gateway settlement

Day 0
Order placed
Day 1
You ship — capital now tied up
Day 4–6
Delivered to customer

On DPanda

Reimbursed on shipment — capital freed same cycle

Day 0
Order placed
Day 4–6
Delivered — your cash is already working
Next batch
Freed capital funds new inventory

Fewer days of locked capital on every order compounds fast: the faster you recover cash, the more inventory turns you can run on the same working capital — without a loan against your own receivables.

Integration

A plugin, not one more panel to run.

Every other enabler onboards you into a separate seller dashboard — a new login, a fresh catalogue to key in, another system to reconcile. DPanda installs onto the store you already operate and syncs from it. Nothing to migrate, nothing new to learn.

Typical ONDC seller panel

Learn a new dashboard

  • Separate seller login and portal to manage
  • Re-enter or re-upload your catalogue by hand
  • KYC, listing and pricing maintained in two places
  • Orders reconciled back to your store manually
  • Staff trained on a system that isn't your store
vs
DPanda plugin

Keep working in your store

  • One install on Shopify, WooCommerce or Magento
  • Catalogue syncs from the store you already run
  • No separate panel — toggle services on or off
  • Orders route back into your existing fulfilment
  • Go live in about a minute, no theme edits
Side by side

DPanda vs a typical ONDC enabler.

Most seller-onboarding providers on ONDC are registered SNPs that bill for setup and run you through their own panel. Here's the same brand's experience, compared honestly on the things that decide it.

  DPandaYou Typical paid SNP Panel-based enabler
Onboarding fee₹0₹25k–₹2L one-timeSetup + KYC fee
Ongoing costThin per-transaction cutMonthly / annual planPanel subscription
Catalog optimizationIncluded, done for youPaid add-on / DIYSelf-service
Seller interfaceYour existing store (plugin)Their dashboardTheir seller panel
Catalogue setupAuto-sync from your storeManual uploadManual, in-panel
Reimbursement triggerOn shipmentOn delivery / settlementOn settlement
Registered SNPYes — directYesVaries / reseller
Beyond seller-sideEMI, influencers, LOS, TSP buyer appsSeller onboarding onlySeller onboarding only

Comparison reflects common market offerings for ONDC seller enablement. Exact terms vary by provider and plan.

Already paying for ONDC?

Switch to DPanda — and stop paying to be listed.

Keep your store exactly as it is. We migrate your catalogue, list you across every buyer app on our SNP, and start reimbursing you on shipment. No setup fee to leave, no panel to unlearn.

Onboard for ₹0

Tell us about your catalog.

Share a few details and our onboarding team will get you listed across ONDC buyer apps — free, with catalog optimization included.

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